e is actually the product. Since service is intangible, we can be regarded as the replacement of the service. Second, it is more necessary for service ads to create a friend-like atmosphere, because winning trust is the first thing service ads want to do.
 
3. Syntactical features
 
3.1 Similarities
The purpose of all advertising is to familiarize consumers with or remind them of the benefits of particular products in the hope of increasi